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Competitive Comparison Table - Tiles Industry

Particulars Kajaria Ceramics Ltd. Somany Ceramics Ltd. Asian Granito Ltd. Orient Bell Ltd.
As on
As on March '21
As on H1FY21 TTM
As on March '21
As on March '21
Revenue
INR 2,780 cr.
INR 1,380 cr.
INR 1,292 cr.
INR 500 cr.
3 year Revenue CAGR
1%
NA
4%
-8%
Gross Profit Margin
40%
35%
26%
36%
EBIT
423
44
107
86
EBIT Margin
15%
3%
8%
17%
ROCE
16%
3%
9%
20%
PAT
11%
-0.1%
4%
2%
DuPont ROE (A*B*C)
16%
-0.2%
9%
3%
A) Net Profit margin
11%
-0.1%
4%
2%
B)Total Asset Turnover
1.31
2.1
2.1
1.15
C) Financial Leverage
0.2
0.4
2.1
1.7
Debt To Equity
0.06
0.49
0.4
0.13
Interest Coverage Ratio
0.03
1.03
0.30
0.07
Anchor Brands/Segments
Kajaria Tiles(Ceramic, GVT, PVT), Kerovit (Bathware), KajariaPly
Glosstra plus, Novaclad,Goodwood, Vitro,VC shield, Somany bathware
AGL Tiles
Orient Bell Tiles
Cash Conversion Cycle (A +B - C)
93
74
125
25
A) Receivable Cycle
57
74
119
68
B) Inventory Cycle
82
61
123
68
C) Payable Days
46
48
116
111
Particulars Kajaria Ceramics Ltd. Somany Ceramics Ltd. Asian Granito Ltd Orient Bell Ltd.
As on
As on March '21
As on H1FY21 TTM
As on March '21
As on March '21
Key Opreating Segments
Ceramic & Vitrified Tiles
Ceramic & Vitrified Tiles
Ceramic & Vitrified Tiles (79% of revenue)
Ceramic & Vitrified Tiles
Annual Manufacturing Capacity (MSM - Million Sq. Meters)
1) 73 MSM for Tiles
1) 53 MSM for Tiles
1) 66 MSM for Tiles
1) 53 MSM for Tiles
2) 17.5 Lacs Pieces for Bathware
2) 0.65 Mn Pcs P.a for Bath Fittings
--
2) 0.65 Mn Pcs P.a. for Bath Fittings
----
3)1.15 Mn Pcs P.a. for Sanitaryware
--
3) 1.15 Mn Pcs P.a. for Sanitaryware
Brand Ambassdor
Akshay Kumar - Kajaria Tiles, Anushka Sharma - Kerovit, Ranveer Singh - KajariaPly
Salman Khan
--
--
Exclusive Display Showrooms
Galaxy, Star, Eternity World, Prima Plus
Somany Experience Centre
---
Orient Bell tiles botique and other signature showrooms
Distributor Network
Dealers: 1,500; Exclusive Dealers: 270; Touch Points: 10,000
2,000 Active dealers; 6,000 Sub Dealers and 328 Showrooms/Display Centres
6,500+ Touchpoints, 13+ company owned & 289+ exclusive showrooms(Franchise Owned Franchise Operate - FOFO)
2,500+ Channel Partners
Sales Mix Of Products (Volume Wise)
55% Own Manufacturing, 26% through JVs, 17% Through Outsourcing
39% own manufacturing, 42% Subsidiaries, 19% Outsourcing
26% own manufacturing, 26% through JVs, 48% through outsourcing
37% outsourcing + JVs, 63% own manufacturing
Market Share in the Dominant industry(Total Industry)
Tiles - 10%
Tiles - 6%
Tiles - 4%
Tiles - 1.9%
Market Share in the Dominant Industry (Organised Industry)
Tiles - 24%
Tiles - 14%
Tiles - 9.6%
Tiles - 14%
No. of Subsidiaries & JVs
6 Subsidiaries
9 Subsidiaries & 3 Associates
5 Subsidiaries & 1 associate
No Subsidairy

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