Competitive life cycle of Tyre Industry In India

Tyre manufacturers specify the characteristics of a tyre brand in its advertisements and brochures. These characteristics include:

  • Fuel efficiency or low rolling resistance or fuel saving
  • High wet grip or wet braking performance
  • High mileage
  • Other characteristics such as durability, high load carrying capacity etc.

Source – PWC, Page no – 21 & 23

Source – ATMA, Page no – 17

Source – ZebraResearch

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