Variables for Success in the Industry
- Reputation & relationship with existing clients
- Adequate Product mix – Bonds (long-term, Short term, Commercial paper, Zero coupon bond, SME Ratings), BLR & other instruments (like Structured products)
- De-risked business model (diversified into various geography, various related business etc and product lines.)
- Deepening of bond markets (including bank credit growth) & pick up in corporate capex.