Growth Factors of Tiles Industry in India
Extract Source: IDBI Direct on Building material products, Page:24
Extract Source: Indian Ceramics, Page:14
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Resources – Tiles Industry
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Regulations of Tiles Industry in India
Major regulations in the Indian Tiles Industry are as followings
1. Implementation of RERA to protect the interests of industry players
2. Reduced GST rates to augur demand for new houses
3. Unorganised industry shifting to natural gas due to regulatory requirements
4. Ban on use of coal gasifiers by NGT (National Green Tribunal)
5. Various government initiatives that boost the demand
6. Various licenses and clearances required for business commencement
Product & Services of Tiles Industry in India
Tiles are available in various forms such as ceramic, granite, marble, limestone, porcelain and so on.
However, Ceramic tiles are the most commonly used tiles. These can be further classified on the basis of
1. Usage – roof tiles, wall times, floor tiles
2. Application – GVT, PVT etc
Customer Segments of Tiles Industry in India
Customer Segments in the tiles industry in India can be classified on the basis of:
1. Purpose – residential, commercial, replacement
2. Geography – rural, urban
3. Income Group – LIG, MIG, HIG.
4. Distribution channel – traditional retail, organised retail, ecommerce
5. City/state wise – Top 8 cities, other cities
Management Talk Box – Tiles Industry
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Value Chain of Tiles Industry in India
Key activities to be performed are:
1. Sourcing of raw materials
2. Manufacturing of tiles
3. Distribution through various channels
4. Marketing & branding activities
5. Inventory Management
6. Logistics & warehousing
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