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Customer Segments of Tiles Industry in India

Source: ZebraResearch 

Source: ZebraResearch 

A) Affordable Housing: Demand still tiltled towards Mid/Low Ticket Size – 

This will support real state growth in tier-III and tier-IV cities and rural area. The availability of ceramic tiles at various price points and extensive reach for tiles manufacturers may help the tile industry to capture this untapped market in near future.

Metros & Tier 1 cities attract High value home buyers: Good for mid premium tiles manufacturers

Source: ZebraResearch 

B) Growth of retail sector supports real estate industry growth –

Source: ZebraResearch 

Source: ZebraResearch 

C) Increasing demand for commercial space: another growth lever of tile industry

Source: ZebraResearch 

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Regulations of Tiles Industry in India

Major regulations in the Indian Tiles Industry are as followings
1. Implementation of RERA to protect the interests of industry players
2. Reduced GST rates to augur demand for new houses
3. Unorganised industry shifting to natural gas due to regulatory requirements
4. Ban on use of coal gasifiers by NGT (National Green Tribunal)
5. Various government initiatives that boost the demand
6. Various licenses and clearances required for business commencement

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