Burger King India Ltd. Management Talk Box
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Market Size for FSI and QSR in India
Total food service market size = INR 4,236 Bn
Standalone (Licensed) market Size = INR 1,203 Bn
Chain market size = INR 398 Bn
Restaurants In Hotels = INR 116 Bn
Unorganised Market size = INR 2,519 Bn
Total QSR organised market size = INR 348 Bn
Chain market size = INR 188 Bn
Standalone market size = INR 160 Bn
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Customer Segments for QSR Industry in India
Customer Segments for QSR can be divided on different basis –
1. On the basis of Location – Urban and Non-urban
2. On the basis of purpose – Travel, Leisure, Routine Consumption
3. On the basis of Age Group
4. On the Basis of Income Level
5. On the basis of Product Preferences
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