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Pricing Power in QSR Industry

Source – ZebraResearch
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Source – ZebraResearch

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Source – ZebraResearch

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Source – ZebraResearch

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Source – ZebraResearch

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Source – Burger King India Ltd. DRHP

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Source – Annual Reports for Jubilant Foodworks Ltd.

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Source – Annual Reports and DRHP, Westlife Development Ltd.

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Evolution of the QSR Industry in India

Different Phases in the Evolution of QSR in India are –
1. 1990s – Entered India in the 1990s and started challenging Indian organized restaurants who had early mover advantage.

2. 2000-2010 – Demand and Acceptability grew and Tier 2 cities and below also started accepting the QSR concept.

3. After 2010 – Entry of Regional players in the space and the space gaining acceptance pan India and growth being registered with New Age consumers.

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