Pricing Power in QSR Industry
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Key Activities to Operate in the Industry
Key Activities to Operate in the Industry-
1. Site location evaluation and new store role-outs
2. Physical Infrastructure Management
3. New Product Roll-outs
4. Procurement Network
5. Cold Chain Logistics Network
6. Marketing and Engagement for In-store and Digital Traffic
Market Size for FSI and QSR in India
Total food service market size = INR 4,236 Bn
Standalone (Licensed) market Size = INR 1,203 Bn
Chain market size = INR 398 Bn
Restaurants In Hotels = INR 116 Bn
Unorganised Market size = INR 2,519 Bn
Total QSR organised market size = INR 348 Bn
Chain market size = INR 188 Bn
Standalone market size = INR 160 Bn
Resources – QSR
Industry Resources for QSR Industry List of Resources to understand the Industry in detail. These reports together give a great start to understand the industry…
Customer Segments for QSR Industry in India
Customer Segments for QSR can be divided on different basis –
1. On the basis of Location – Urban and Non-urban
2. On the basis of purpose – Travel, Leisure, Routine Consumption
3. On the basis of Age Group
4. On the Basis of Income Level
5. On the basis of Product Preferences
Management Talk Box – QSR
Management Talk Box – QSR Industry This is a Unique way of summarizing all of Management Communication in different buckets – Strategy, Goals, Strengths, Weakness…
Various Operating Models in QSR
Various Operating Models in the Industry-
1. Master Franschisee
2. Company owned and Franchise
3. Joint venture
4. 100% Company owned and operatied
Evolution of the QSR Industry in India
Different Phases in the Evolution of QSR in India are –
1. 1990s – Entered India in the 1990s and started challenging Indian organized restaurants who had early mover advantage.
2. 2000-2010 – Demand and Acceptability grew and Tier 2 cities and below also started accepting the QSR concept.
3. After 2010 – Entry of Regional players in the space and the space gaining acceptance pan India and growth being registered with New Age consumers.
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