Pricing Power in QSR Industry
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Resources – QSR
Industry Resources for QSR Industry List of Resources to understand the Industry in detail. These reports together give a great start to understand the industry…
Market Size for FSI and QSR in India
Total food service market size = INR 4,236 Bn
Standalone (Licensed) market Size = INR 1,203 Bn
Chain market size = INR 398 Bn
Restaurants In Hotels = INR 116 Bn
Unorganised Market size = INR 2,519 Bn
Total QSR organised market size = INR 348 Bn
Chain market size = INR 188 Bn
Standalone market size = INR 160 Bn
Key Activities to Operate in the Industry
Key Activities to Operate in the Industry-
1. Site location evaluation and new store role-outs
2. Physical Infrastructure Management
3. New Product Roll-outs
4. Procurement Network
5. Cold Chain Logistics Network
6. Marketing and Engagement for In-store and Digital Traffic
Management Talk Box – QSR
Management Talk Box – QSR Industry This is a Unique way of summarizing all of Management Communication in different buckets – Strategy, Goals, Strengths, Weakness…
Customer Segments for QSR Industry in India
Customer Segments for QSR can be divided on different basis –
1. On the basis of Location – Urban and Non-urban
2. On the basis of purpose – Travel, Leisure, Routine Consumption
3. On the basis of Age Group
4. On the Basis of Income Level
5. On the basis of Product Preferences
Various Operating Models in QSR
Various Operating Models in the Industry-
1. Master Franschisee
2. Company owned and Franchise
3. Joint venture
4. 100% Company owned and operatied
Evolution of the QSR Industry in India
Different Phases in the Evolution of QSR in India are –
1. 1990s – Entered India in the 1990s and started challenging Indian organized restaurants who had early mover advantage.
2. 2000-2010 – Demand and Acceptability grew and Tier 2 cities and below also started accepting the QSR concept.
3. After 2010 – Entry of Regional players in the space and the space gaining acceptance pan India and growth being registered with New Age consumers.
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