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Competitive Life Cycle Stage for QSR Industry in India

Source – Burger King India Ltd., DRHP
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Source – Jubilant Foodworks Ltd, Annual Reports

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Source – Westlife Developments Ltd, Annual Reports and DHRP

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Industry Seems to be in Growth Stage. This is because the following characteristics are evident in the Industry – 

1. Rapid Growth in Sales 

2. Product Suite Enhancements

3. Increase in Profits

4. Increase in Competition

5. Strengthening Distribution Channel

6. Investment Entering the Industry

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