Customer Pains that Customers Seek to Solve for QSR industry
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Trends in the Industry
1. Rise of Domestic QSR Food Chains
2. Rise in Off-premises consumption
3. Increase in Health Awareness amongst customers
4. Environmentally Aware consumption
5. Increased Focus on Hygiene and Safety
6. Ghost Kitchens on the rise
7. Rise in Fusion Food
8. Consolidation and Shutdowns in the Industry forced due to COVID19 impact
Industry Specific Risks
Major Risks in the Industry are –
1. Rise of Third Party Aggregator Apps
2. Rising Health Awareness among customers.
3. Lack of Organized Supply Chain
4. Risk from Master Franchise Owner
5. High fluctuation in Raw Material prices
6. Local Competition intensifying in the field.
7. New Retail Fomats coming up
Customer Gains for Target Customers
Major Gains that the customers seek to create are as follows –
1. Good Taste
2. Clean and Hygiene Food
3. Social Value of Dining Out and Outing
4. New cuisines
5. Convenience
6. Fun Activities
Also, then each customer segment has specific customer gains that they seek to create.
Market Size for FSI and QSR in India
Total food service market size = INR 4,236 Bn
Standalone (Licensed) market Size = INR 1,203 Bn
Chain market size = INR 398 Bn
Restaurants In Hotels = INR 116 Bn
Unorganised Market size = INR 2,519 Bn
Total QSR organised market size = INR 348 Bn
Chain market size = INR 188 Bn
Standalone market size = INR 160 Bn
Customer Segments for QSR Industry in India
Customer Segments for QSR can be divided on different basis –
1. On the basis of Location – Urban and Non-urban
2. On the basis of purpose – Travel, Leisure, Routine Consumption
3. On the basis of Age Group
4. On the Basis of Income Level
5. On the basis of Product Preferences
Responses